{"id":2072,"date":"2019-08-28T11:33:59","date_gmt":"2019-08-28T10:33:59","guid":{"rendered":"https:\/\/peradelleida.es\/?page_id=2072"},"modified":"2021-04-12T10:28:20","modified_gmt":"2021-04-12T09:28:20","slug":"edenia","status":"publish","type":"page","link":"https:\/\/peradelleida.es\/es\/edenia\/","title":{"rendered":"edenia"},"content":{"rendered":"

[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb padding_top=\u00bb88″ padding_bottom=\u00bb100″ z_index=\u00bb\u00bb css=\u00bb.vc_custom_1567411664343{border-bottom-width: 20px !important;background-image: url(https:\/\/peradelleida.es\/wp-content\/uploads\/2019\/08\/base-prova.jpg?id=614) !important;}\u00bb][vc_column css=\u00bb.vc_custom_1567411673673{margin-bottom: 0px !important;}\u00bb][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbcenter\u00bb css_animation=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2″ offset=\u00bbvc_col-lg-6 vc_col-md-6″]

\n\t\n\t\t\t\t\t\"\"\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/span>\n\t\t\t<\/a>\n<\/div>[\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][qode_elements_holder number_of_columns=\u00bbone_column\u00bb][qode_elements_holder_item advanced_animations=\u00bbno\u00bb][vc_column_text css=\u00bb.vc_custom_1567412200519{border-top-width: 40px !important;padding-right: 160px !important;padding-left: 40px !important;}\u00bb]<\/p>\n

\u00abQuer\u00edamos que lo probaran: quer\u00edamos hacer una marca sexy\u00bb<\/h3>\n

<\/h5>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text css=\u00bb.vc_custom_1567412170969{padding-right: 160px !important;padding-left: 40px !important;}\u00bb]<\/p>\n

Marc Lite <\/strong><\/h5>\n
firma<\/h5>\n

[\/vc_column_text][\/qode_elements_holder_item][\/qode_elements_holder][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb padding_top=\u00bb88″ padding_bottom=\u00bb100″ z_index=\u00bb\u00bb css=\u00bb.vc_custom_1566995750080{border-bottom-width: 40px !important;background-image: url(https:\/\/peradelleida.es\/wp-content\/uploads\/2019\/08\/base-prova.jpg?id=614) !important;}\u00bb][vc_column css=\u00bb.vc_custom_1566995815042{margin-bottom: 100px !important;}\u00bb][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbcenter\u00bb css_animation=\u00bb\u00bb][vc_column_inner offset=\u00bbvc_col-lg-6 vc_col-md-6″][qode_elements_holder number_of_columns=\u00bbone_column\u00bb][qode_elements_holder_item advanced_animations=\u00bbno\u00bb item_padding=\u00bb0 0 0 0″ item_padding_768_1024=\u00bb50px 0 0 0″][vc_single_image image=\u00bb1231″ img_size=\u00bb500×500″ alignment=\u00bbcenter\u00bb qode_css_animation=\u00bb\u00bb][\/qode_elements_holder_item][\/qode_elements_holder][\/vc_column_inner][vc_column_inner offset=\u00bbvc_col-lg-6 vc_col-md-6″ css=\u00bb.vc_custom_1566995938642{margin-bottom: 100px !important;}\u00bb][qode_elements_holder number_of_columns=\u00bbone_column\u00bb][qode_elements_holder_item advanced_animations=\u00bbno\u00bb item_padding=\u00bb60px 0 0 0″][vc_column_text]<\/p>\n

EL NAMING<\/h3>\n

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edenia<\/h1>\n

El para\u00edso de la fruta<\/h3>\n

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\u00abPara encontrar la marca, nos focalizamos en la diferenciaci\u00f3n de la DOP Pera de Lleida respecto a su competencia y Edenia surgi\u00f3 casi de forma espont\u00e1nea desde el principio.<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

Nadie en el mundo de la fruta se hab\u00eda atrevido a hacer de la fruta un premio. Ten\u00edamos que hacer que el nombre llevara a la gente a probar la fruta. Sab\u00edamos que cuando lo probaran los tendr\u00edamos fidelizados.<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

Quer\u00edamos que lo probaran: quer\u00edamos hacer una marca sexy.\u00bb<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

Marc Lite<\/em><\/strong><\/p>\n

Firma<\/em><\/p>\n

Agencia de Branding e Innovaci\u00f3n<\/em><\/p>\n

[\/vc_column_text][vc_empty_space height=\u00bb40px\u00bb][\/qode_elements_holder_item][\/qode_elements_holder][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbcenter\u00bb css_animation=\u00bb\u00bb][vc_column_inner offset=\u00bbvc_col-lg-6 vc_col-md-6″][qode_elements_holder number_of_columns=\u00bbone_column\u00bb][qode_elements_holder_item advanced_animations=\u00bbno\u00bb item_padding=\u00bb67px 0 0 0″][vc_column_text]<\/p>\n

LA IMAGEN<\/h3>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

edenia<\/h1>\n

El para\u00edso de la fruta<\/h3>\n

[\/vc_column_text][vc_empty_space height=\u00bb40px\u00bb][vc_column_text]<\/p>\n

El jard\u00edn del Ed\u00e9n es lo que todo el mundo conoce como el lugar donde se origin\u00f3 la vida y donde tuvo lugar el pecado original, que como tal, nos hizo mortales.<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

Este suceso, en que Ad\u00e1n y Eva son los \u00abculpables\u00bb, son la fuente de inspiraci\u00f3n para la imagen gr\u00e1fica.<\/h4>\n

<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

El nombre EDENIA, sale de la idea de localizar simb\u00f3licamente, sobre el terreno, all\u00ed de donde proviene la fruta del para\u00edso (el Ed\u00e9n).<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb40px\u00bb][vc_column_text]<\/p>\n

El concepto gr\u00e1fico<\/h3>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

Est\u00e1 formado por una tipograf\u00eda de estilo moderno y de f\u00e1cil lectura.<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

La ilustraci\u00f3n de la fruta (pera, manzana …) de estilo simplista facilita y describe el motivo de la marca.<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

La forma m\u00f3rbida que engloba la marca, est\u00e1 inspirada por la aplicaci\u00f3n de m\u00e1s uso, el sticker en la pieza de fruta, le otorga solidez y cierto dinamismo.<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

La combinaci\u00f3n de colores (verde, morado, blanco), colores vivos y complementarios, refuerzan una imagen gr\u00e1fica actual, cercana y recordable.<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb40px\u00bb][vc_column_text]<\/p>\n

La imagen de comunicaci\u00f3n<\/h3>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

Para rebajar de contenido el sentido marcadamente on\u00edrico, la propuesta gr\u00e1fica se apoya y complementa en origen con una imagen de consumo sugerente y emp\u00e1tica, donde se manifiesta con clave de humor, la competencia para disfrutar de la fruta del para\u00edso.<\/span><\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

Esta imagen, nos ayudar\u00e1 a posicionar y fijar los objetivos de visibilidad de la marca hacia un p\u00fablico que busca la excelencia y la diferenciaci\u00f3n.<\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_column_text]<\/p>\n

Jordi Massip<\/em><\/strong><\/p>\n

Dise\u00f1ador<\/i><\/p>\n

MassipCG<\/p>\n

[\/vc_column_text][vc_empty_space height=\u00bb40px\u00bb][\/qode_elements_holder_item][\/qode_elements_holder][\/vc_column_inner][vc_column_inner offset=\u00bbvc_col-lg-6 vc_col-md-6″][qode_elements_holder number_of_columns=\u00bbone_column\u00bb][qode_elements_holder_item advanced_animations=\u00bbno\u00bb][vc_single_image image=\u00bb1236″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb qode_css_animation=\u00bb\u00bb][\/qode_elements_holder_item][\/qode_elements_holder][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb padding_top=\u00bb88″ padding_bottom=\u00bb100″ z_index=\u00bb\u00bb css=\u00bb.vc_custom_1567411664343{border-bottom-width: 20px !important;background-image: url(https:\/\/peradelleida.es\/wp-content\/uploads\/2019\/08\/base-prova.jpg?id=614) !important;}\u00bb][vc_column css=\u00bb.vc_custom_1567411673673{margin-bottom: 0px !important;}\u00bb][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbcenter\u00bb css_animation=\u00bb\u00bb][vc_column_inner width=\u00bb1\/2″ offset=\u00bbvc_col-lg-6 vc_col-md-6″][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][qode_elements_holder number_of_columns=\u00bbone_column\u00bb][qode_elements_holder_item advanced_animations=\u00bbno\u00bb][vc_column_text css=\u00bb.vc_custom_1567412200519{border-top-width: 40px !important;padding-right: 160px !important;padding-left: 40px !important;}\u00bb] \u00abQuer\u00edamos que lo probaran: quer\u00edamos hacer una marca sexy\u00bb…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-2072","page","type-page","status-publish","hentry"],"yoast_head":"\nedenia - 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